Marketing

  • Exciting opportunities await you when you choose to participate in the marketing program. Marketing is designed to prepare you for careers in marketing, as well as non-marketing-related fields. Our program offers an opportunity for you to develop the skills needed to enter and advance in a marketing-related career, build the base needed to someday own and operate your own business, and/or provide the marketing philosophy and background needed to pursue any college degree. Recent graduates of the program have found success in business-related programs at colleges, universities and technical schools, or have gained a head-start on their career.

    As part of the marketing program, you can be a member of DECA, an association of marketing students. The purpose of Yelm High School DECA is to encourage development of vocational understanding, leadership qualities, social awareness, and a sense of responsibility to school and community.

    CAREER CHOICES 1
    Course Code:  BUS 120
    One Semester:  0.5 credit
    Credit for Graduation:  CTE or Elective
    Prerequisite:  None
    Grade Level: 10—12
    College Credit:  No
    Certification:  Precision - Success Skills (300)

    Career Choices 1 allows students to learn about the world of work.   Areas that will be covered are career research and finding a job, applying for a job and how to interview.  Students will also develop a career portfolio which includes; resume, cover letter, applications, and references.  Hear from business and community members and what they are looking for in a quality employee.  Career Choices gives you the “real world” skills that students can use “right now.”  Demonstrate your employability skills and earn a work readiness credential.

    CAREER CHOICES 2
    Course Code:  BUS 220
    One Semester:  0.5 credit
    Credit for Graduation:  CTE or Elective
    Prerequisite:  Career Choices I
    Grade Level: 10—12
    College Credit:  No
    Certification:  Precision - Success Skills (300)

    Career Choices 2 continues your journey in the world of work.  Now that you have a job, how do you keep it?  Learn skills on how to enter the workforce to be successful.  Students will also learn about important work related topics such as Employment laws, Compensation, Ethics, Communication Skills, Leadership, and Time Management. Students will also be introduced to independent living skills such as money management, taxes and frauds and schemes along with many others. Hear from business and community members and what they are looking for in a quality employee and add to your career portfolio.  Demonstrate your employability skills and earn a work readiness credential.

    MARKETING 1
    Course Code: DEC101
    One Semester:  0.5 credit
    Credit for Graduation:  CTE or Elective
    Prerequisite:  None
    Grade Level: 9—12
    College Credit:  No
    Certification:  Precision - Marketing I (400)

    What is Marketing?  Marketing is satisfying customer’s needs and wants.  Marketing is all around us and used by everyone daily.  In Marketing I students will be introduced to the world of marketing.  Using business models from industry experts like Nike, Adidas, XBOX, Disney, Professional Sports, and Entertainment Companies, students will learn about Customer Service, Marketing Research, Product Development and Distribution.   Students will also learn work readiness skills employers are expecting. Students will develop self-directed learning skills using Google Classroom to accomplish many activities. Participation in DECA is encouraged to expand community and business connections.

    MARKETING 2
    Course Code:  DEC 201
    One Semester:  0.5 credit
    Credit for Graduation:  CTE or Elective
    Prerequisite:  Marketing I
    Grade Level: 10—12
    College Credit:  No
    Certification:  Precision - Marketing II (401)

    Take the next step in the Marketing world through the exploration of the Sports and Entertainment industry. Students will focus on more specific marketing skills such as economics, promotion, selling, and legal issues.  Students will explore a variety of careers related to the Sports & Entertainment industry. Join one of the largest industries in the world, have fun and possibly lead to a really exciting career. Participation in DECA is encouraged to expand community and business connections.

    MARKETING 3
    Course Code: DEC 301
    One Semester:  0.5 credit
    Credit for Graduation:  CTE or Elective
    Prerequisite:  Marketing 2
    Grade Level: 10—12
    College Credit:  None
    Certification:  Precision - Sports/Entertainment (416)

    Students will apply the knowledge they have gained in the previous classes in a real world setting.  Students will be developing “real world” marketing plans for events or programs at YHS.  Students will be able to personalize their career pathway by choosing from the following areas of study: Hospitality, Travel, Sports and Entertainment, Retail and Fashion marketing.  Students will not only create “real world” market plans but will be able to implement them as well.  Participation in DECA is encouraged to expand community and business connections.

    MARKETING 4
    Course Code: DEC 401
    One Semester:  0.5 credit
    Credit for Graduation:  CTE or Elective
    Prerequisite:  Marketing 3
    Grade Level: 11—12
    College Credit:  Yes
    College Credit:  Yes, SPSCC BUS160 (5 cr)
    Certification:  Precision - Entrepreneurship (451)

    Have you ever wanted to be your own boss or in charge of your life?  Well then, entrepreneurship is for you.  Entrepreneurship is the process of starting and running your own business.  Entrepreneurship or Small Business represents 90% of all businesses in America.  Students will be able to create their own business and learn how to run it, where to locate it and most importantly, how to make it profitable. These business plans could lead to your own business as soon as you graduate.  Areas covered are business planning, marketing, types of ownership, financing, operations, human resource and risk management.  Participation in DECA is encouraged to expand community and business connections.